How validating market opportunity (VoTC) is important?

Validating market opportunity (VoTC) as a Product Manager or Strategic Marketer, ensures you actively listen rather than broadcast to your target market providing you with rich insights? These rich insights can then be incorporated into your Product Strategy?

We can very often make assumptions about our target market without validating.

Because human beings are social animals we spend large portions of our waking hours communicating with others, and the possibilities for conversation are endless. Those broadcasting want to reach specific people with their message – they want their message to resonate. Those listening want to hear from people who resonate with them – who speak to their challenge or meet their need.

Research has shown that people spend up to 80% of their time on social media talking only about themselves. For businesses this can be a problem – they often only talk about their own business and how wonderful their product is. However, what they fail to talk about are the people who might care and what their challenges are, meaning they fail to make a connection.

Have we really uncovered the “why” behind the “what”?

IntegratedThinking

It is valid to observe that something is happening – but do we really get under the hood to see what is really happening? We can often make assumptions based on the “best data” that is in front of us – however, what is the right level of data?

How can IntegratedThinking Help with Validating Market Opportunity (VoTC)?

• Take a half day day VoTC workshop where I can help you to:
  • Understand the difference between qualitative and quantitative research
  • Work with you to prepare for qualitative interviews that deliver real insights
  • Help you to prepare impactful questions

Click here to find more information on my approach.

I can also support you to carry out these interviews with your target market.

Get in contact for more information on a workshop with your team.