Are you a Product Manager who struggles with Product Strategy?

CEOs and founders of high potential product and service businesses want to ensure that they or their Product Manager can create a compelling Product Strategy that helps them to:

• Achieve sustained growth
• Align the team to a shared vision and understanding of top priorities
• Outperform competitors
• Achieve market differentiation
• Grow revenue and reduce expenses
• Make customers happy
• Respond to the market

As a Product Manager, creating a Product Strategy is crucial to help the business to achieve its growth objectives through a market focused approach to product development.

Product Manager’s need to ensure the whole organisation is focused on achieving objectives that are specific, measurable, achievable, realistic and timebound.  A product strategy should always start with the problem space that your business is trying to address.

A strong Product Strategy will cover some key fundamentals:

1. In what context does the product exist? What is the vision and mission for your business? How will the product help to drive the objectives and key results associated with this vision? What key challenges is the product hoping to address in the market?
2. What is the size of the potential market opportunity – include any market research, segmentation and prioritisation that has been undertaken
3.  Who are the key buyers and potential users of the product and what specifically do they need?
4. How will your product be positioned to the market and how will you communicate value?
5. Who will you compete with and how will your product be differentiated in this competitive landscape?

Product Strategy is developed from the key insights that you have gathered through strategic market research. A product strategy should be a live document in your business that is updated as new insights are gathered.

How can IntegratedThinking Help?

I have been involved in the technology sector for over 30 years and have broad experience across strategic marketing and product management.

As Vice President of Product Management in an international software company, I was responsible for the entire product portfolio. I was influential in closing many multi-million euro deals for key products across international markets.

I support businesses to develop a strong discipline that will enable them to grow market share and drive sustained revenues from the products and services they create.

I now use the transferrable skills that I developed in the technology sector to mentor and train leadership stakeholders in Irish companies across many industry sectors. I have delivered and supported workshops forEnterprise Ireland, Technology Ireland, UCD Mentoring for Scale and Trinity College. I work with those who want to directly influence accelerated growth in their businesses; who want to establish a strong foothold at the leadership table by evolving their stakeholder management skills; who want help in successfully articulating and managing both corporate and personal objectives and who want to balance strategic goals with day-to-day tactical activities.

I have an Advanced Diploma in Personal, Leadership and Executive Coaching, and the QQI Certificate in Professional Coaching Practice and Ethics – Kingstown College. I am also a trained practitioner of Robert Curphy’s Rocket Model of Team Coaching and the 6 Team Conditions framwork.