How can a Product Manager capture real insights that leads to better market positioning and compelling value propositions … Read More...

Having lots of potential market opportunity might make us feel good because we think we have lots of places to chase revenue. In reality having too many market opportunities can be hard to manage and distract your business!
When hiring Product Managers many organisations think Agile Product Owners and don’t give enough consideration to the strategic side of Product Management ….
Although it is great to see a rise in the number of companies who hire Product Managers there are still so many companies who are getting it wrong… why is this?
Every battle is won before it is fought
Getting the timing right for when you bring in a strategic product manager or strategic marketer is crucial. The signs are not always clear to the CEO…
Many company’s hire Product Managers and expect them to hit the ground running – mentoring is so important if you want your Product Manager to add strategic value quickly!
The ability to demonstrate the soft skills required to effectively communicate and work with multiple people in the organization is often an under-estimated part of the product manager’s role.
Measure twice – cut once … better market insights lead to a deeper understanding of your target market and better solutions for your customers
How can a Product Manager capture real insights that leads to better market positioning and compelling value propositions … Read More...
Are you a Product Manager who struggles with Product Strategy? … Read More...
Team Coaching, Executive Coaching and Mentoring - for a high performing Product Manager or Strategic Marketer … Read More...
In this time of global upheaval there has never been a better time to …
Unlock strategic thinking in your business to drive better sales, marketing and product development outcomes
Contact me at siobhan@integratedthinking.ie and let’s move forward together!
I am an experienced strategic marketing and product management mentor and a certified executive and team coach who loves working collaboratively with organisations with big problems to solve
IntegratedThinking are a delivery partner for:
Enterprise Ireland Workshop in Strategic Marketing and Product Management