How do you validate that your hypothesis of the market is valid?
How do you actively listen rather than broadcast to your target market?
So often we make assumptions about our target market without validating.
Because human beings are social animals we spend large portions of our waking hours communicating with others, and the possibilities for conversation are endless. Those broadcasting want to reach specific people with their message – they want their message to resonate. Those listening want to hear from people who resonate with them – who speak to their challenge or meet their need.
Research has shown that people spend up to 80% of their time on social media talking only about themselves. For businesses this can be a problem – they often only about their own business and how wonderful their product is. However, what they fail to talk about are the people who might care and what their challenges are.
Have we really uncovered the “why” behind the “what”?
It is valid to observe that something is happening – but do we really get under the hood to see what is really happening? We can often make assumptions based on the “best data” that is in front of us – however, what is the right level of data?
How can IntegratedThinking Help?
- Take our 1 day VoTC workshop where I can help you to:
- Understand the difference between qualitative and quantitative research
- Work with you to prepare for qualitative interviews that deliver real insights
- Help you to prepare impactful questions
I can also support you to carry out these interviews with your target market.
Contact IntegratedThinking to support you in developing business practices that will allow you to keep ahead of the competition and maintain that dynamic and innovative aspect of a start-up culture.
Approved consultant with Enterprise Ireland Strategic Marketing Review (SMR) – grant funding available