I believe passionately that strategic marketing or strategic product management is an essential upstream function for any company that wants to drive crucial market opportunity focused conversations in their business.
I have been involved in the technology sector for over 30 years and have broad experience of strategic marketing and product management.
I work with those who want to directly influence accelerated growth in their businesses; who want to establish a strong foothold at the leadership table by evolving their stakeholder management skills; who want help in successfully articulating and managing both corporate and personal objectives and who want to balance strategic goals with day-to-day tactical activities.
As Vice President of Product Management in an international software company, I was responsible for the entire product portfolio and was influential in closing many multi-million euro deals for key products across international markets.
I use the transferrable skills that I developed in the technology sector to mentor and train leadership stakeholders in Irish companies across many industry sectors. I have delivered and supported workshops for Technology Ireland/Software Skillnet, Trinity College and Enterprise Ireland and I am a mentor with Startup Dublin’s Mentoring for Scale initiative.
I have acted as an interim Strategic Marketer or Strategic Product Manager to guide organisations through a step-by-step process that enables them to create credible positioning statements that resonate with their target markets. I help the businesses I work with to focus only on projects that will drive value and revenue growth for the business.
I form partnerships with key resources in the digital marketing space so that businesses can easily communicate their value to the market following my 5 step Insight2Value process.
I can support the position to understand the ROI on hiring a senior strategic marketing resource and can support them to take next steps in that process.
I have worked as a business mentor on numerous initiatives for Enterprise Ireland, DCU Ryan Academy, Trinity College and Ibec/Technology Ireland.
I provide both coaching & mentoring support to get the team through a structured action-oriented process, moderating crucial and productive leadership conversations.
I support my clients to sort through information to identify pieces of evidence and see solutions before others have seen problems!
I have an Advanced Diploma in Personal, Leadership and Executive Coaching, and the QQI Certificate in Professional Coaching Practice and Ethics – Kingstown College. I am also a trained practitioner of Robert Curphy’s Rocket Model of Team Coaching.