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    • When do I need to hire a Product Manager?
    • 5 Steps to Deeper Customer Insight
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    • 5 Ways to Fail Fast @ Strategic Product Management
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    • Why It Is So Important to Mentor Your Product Manager!
    • Top 5 Approaches for Product Managers to Manage Up and Across
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  • When do I need to hire a Product Manager?

    When hiring Product Managers many organisations think Agile Product Owners and don’t give enough consideration to the strategic side of Product Management ….

    When do I need to hire a Product Manager?
  • 5 Ways to Fail Fast @ Strategic Product Management

    Although it is great to see a rise in the number of companies who hire Product Managers there are still so many companies who are getting it wrong… why is this?

    5 Ways to Fail Fast @ Strategic Product Management
  • Why Strategic Product Management makes sense?

    Every battle is won before it is fought
    Getting the timing right for when you bring in a strategic product manager or strategic marketer is crucial. The signs are not always clear to the CEO…

    Why Strategic Product Management makes sense?
  • Why It Is So Important to Mentor Your Product Manager!

    Many company’s hire Product Managers and expect them to hit the ground running – mentoring is so important if you want your Product Manager to add strategic value quickly!

    Why It Is So Important to Mentor Your Product Manager!
  • Top 5 Approaches for Product Managers to Manage Up and Across

    One of the more difficult challenges for any Product Manager is support cross-functional alignment. The ability to demonstrate the soft skills required to effectively communicate and work with multiple people in the organization is often an under-estimated part of the product manager’s role….

    Top 5 Approaches for Product Managers to Manage Up and Across
  • 5 Steps to Deeper Customer Insight

    Measure twice – cut once … better market insights lead to a deeper understanding of your target market and better solutions for your customers

    5 Steps to Deeper Customer Insight

Market Insights & Positioning

Helping CEO/Founders, Strategic Marketers and Strategic Product Managers to capture real insights that lead to better market positioning For … Read More...

Market Validation

How do you validate that your hypothesis of the market is valid? How do you actively listen rather than broadcast to your target market? So … Read More...

Leading Change

Executive Coaching and Strategic Mentoring to drive change. Many who have established themselves in a key leadership position, quickly realise the … Read More...

Strategic Marketing & Product Management

In this time of global upheaval there has never been a better time to …

Unlock strategic change in your business!

Contact me at siobhan@integratedthinking.ie and let’s move forward together!

Siobhan is an experienced strategic marketing and product management mentor and a trained executive and team coach who loves working collaboratively with organisations with big problems to solve

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