Helping CEO/Founders, Strategic Marketers and Strategic Product Managers to capture real insights that lead to better market positioning For … Read More...
When hiring Product Managers many organisations think Agile Product Owners and don’t give enough consideration to the strategic side of Product Management ….
Although it is great to see a rise in the number of companies who hire Product Managers there are still so many companies who are getting it wrong… why is this?
Every battle is won before it is fought
Getting the timing right for when you bring in a strategic product manager or strategic marketer is crucial. The signs are not always clear to the CEO…
Many company’s hire Product Managers and expect them to hit the ground running – mentoring is so important if you want your Product Manager to add strategic value quickly!
One of the more difficult challenges for any Product Manager is support cross-functional alignment. The ability to demonstrate the soft skills required to effectively communicate and work with multiple people in the organization is often an under-estimated part of the product manager’s role….
Measure twice – cut once … better market insights lead to a deeper understanding of your target market and better solutions for your customers
How do you validate that your hypothesis of the market is valid? How do you actively listen rather than broadcast to your target market? So … Read More...
Executive Coaching and Strategic Mentoring to drive change. Many who have established themselves in a key leadership position, quickly realise the … Read More...
Strategic Marketing & Product Management
Unlock strategic change in your business!
Contact me at firstname.lastname@example.org and let’s move forward together!
Siobhan is an experienced strategic marketing and product management mentor and a trained executive and team coach who loves working collaboratively with organisations with big problems to solve